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MONTREAL, Oct. 22, 2024 /CNW/ — Bélanger, a trusted name in Canadian faucet manufacturing for nearly 60 years, today announced a rebranding initiative that marks a new chapter in the company’s history. Reflecting its mission to deliver superior, accessible faucet and shower system collections that enhance daily life, the rebrand showcases Bélanger’s commitment to craftsmanship, simplicity, and enduring design.
Along with the rebrand, Bélanger is launching new product collections under its Bélanger Pro and Bélanger Essential lines, designed to meet the evolving needs of homeowners and professionals alike.
The refreshed Bélanger brand encapsulates its values of honesty, authenticity, and reliability. This comprehensive rebranding not only updates the company’s visual identity but reinforces its dedication to creating faucets that blend form and function for designers, installers, and consumers (or end users) alike.
“We are embracing a fresh vision for the future,” says Lidia Pedicelli, who was named General Manager of Bélanger in September. “We want our brand to truly reflect the quality and craftsmanship that goes into every Bélanger product.
“The rebrand is not just about a new logo or website,” she continues. “It’s about realigning our identity to reflect our unwavering focus on quality and our desire to make every Bélanger faucet a trusted, lasting addition to any home or project.”
The rebranding aims to showcase Bélanger’s dedication to innovation and quality, reflecting the company’s mission to embody true luxury through simplicity. By offering products inspired by global trends and designed to meet diverse needs, the brand aims to redefine the essence of comfort and elegance in homes.
New Product Collections: Solara, Adore, and Indy
As part of the rebrand, Bélanger is proud to introduce new faucet and shower system collections under its two product categories: Bélanger Pro and Bélanger Essential.
Bélanger Pro — ingenious, modern collections to suit all professional projects and needs — introduces the Solara Collection:
- Solara Collection: This collection offers robust performance combined with aesthetic appeal, ideal for professionals in need of reliable, high-end designs. Solara includes innovative rough-in solutions designed to simplify installation, focusing on the innovative rough and trim installation that follows the build process.
Under Bélanger Essential — simple, chic and contemporary collections that redefine the art of feeling good at home — the company is launching two new collections:
