Picture this: It’s Friday night, the clock’s ticking toward happy hour, and you’re craving a martini that hits all the right notes—smooth, bold, and perfectly balanced. But the bar’s too far, and the thought of measuring, mixing, and muddling feels like a chore. Enter XXI Martinis, the game-changer that’s rewriting the rules of cocktail culture. With a simple “just shake and pour,” this premium ready-to-serve vodka martini brand delivers bar-quality bliss straight to your glass—no bartender required. Born from the legendary recipes of Las Vegas mixologist Angelo Bottley, XXI Martinis is more than a drink; it’s a movement that’s shaking up the scene with convenience, flavor, and a dash of Sin City swagger.
From Vegas to Your Glass: The Origins of XXI Martinis
Every great story starts with a spark, and for XXI Martinis, that spark ignited behind the bar in Las Vegas—a city where cocktails aren’t just drinks, they’re an art form. Angelo Bottley, a veteran bartender with decades of experience, saw a gap in the market. “The espresso martini, now the second most popular cocktail in the U.S., is a complicated beast to make,” he’s said, reflecting on his time crafting drinks for Vegas revelers. Most recipes demand four or five ingredients, precise ratios, and a steady hand—too much effort for the average night out or in. So, Bottley set out to bottle his expertise, partnering with Columbus, Ohio-based BID Beverage Company to launch XXI Martinis nearly three years ago.
The vision was simple yet audacious: create a ready-to-serve martini that rivals the best bar pours, using premium vodka and recipes honed over a lifetime. The result? A 750 mL bottle that packs six martinis—enough for a solo indulgence or a spontaneous party—crafted with the kind of care that’s earned Bottley his “legendary” status. Since its debut, XXI Martinis has exploded onto the scene, doubling its markets in just a year and landing in over 4,000 bars, restaurants, and retail stores nationwide. It’s a testament to a brand that’s not just keeping up with cocktail trends—it’s setting them.
A Flavor for Every Moment: The XXI Martinis Lineup
What makes XXI Martinis a standout isn’t just its convenience—it’s the flavors that turn every sip into an occasion. Each bottle is a canvas, painted with premium vodka and Bottley’s signature twists. The Espresso Martini, a velvety blend of rich coffee and smooth spirits, has become a darling of on-premise accounts, saving bartenders the hassle of brewing and shaking while delivering a buzz-worthy pour. “It’s the go-to ready-to-serve martini in bars,” Bottley notes, and with half of XXI Martinis’ sales coming from restaurants and nightlife spots, it’s clear the demand is real.
For chocolate lovers, the Chocolate Martini is indulgence in liquid form—creamy, balanced sweetness meets vodka’s crisp edge, like a dessert you don’t have to feel guilty about. Then there’s Peach, a golden burst of summer that conjures poolside vibes, and Raspberry, a tart-sweet harmony that screams celebration. In 2023, XXI Martinis shook things up further with these bright additions, just in time for warmer weather. And come 2024, the Chocolate Peppermint Martini arrived—a festive, dessert-like twist that’s liquid joy in a bottle, perfect for holiday gatherings or cozy nights by the fire.
But XXI Martinis doesn’t stop at the big bottles. Late 2024 saw the launch of 100 mL minis—tiny powerhouses of flavor priced at $4.99 in select locations. These are the ultimate stocking stuffers, travel companions, or flight samplers when you can’t pick just one. Imagine hosting a martini tasting with friends, each pouring a different flavor from these sleek little bottles. It’s convenience squared, with the same legendary quality packed into every drop. Whether you’re sipping solo or sharing with a crowd, XXI Martinis ensures there’s a flavor for every mood, moment, and memory.
Convenience Meets Craft: The XXI Martinis Revolution
The cocktail world has long been split between two camps: the purists who swear by hand-crafted drinks and the pragmatists who’ll settle for a pre-mix in a pinch. XXI Martinis bridges that divide with a bold proposition: why choose between quality and ease when you can have both? At 15% ABV, these martinis pack a punch without the prep. No need for a shaker full of ice, a strainer, or a pantry of ingredients—just grab a bottle, give it a shake, and pour. It’s a ritual so simple it feels almost rebellious, yet the taste is anything but basic.
This isn’t your average canned cocktail or watery pre-mix. XXI Martinis uses premium vodka as its backbone, ensuring a smooth, clean finish that elevates each flavor. The recipes, straight from Bottley’s Vegas playbook, bring a depth that’s rare in ready-to-drink offerings. Take the Espresso Martini: where most bars juggle espresso shots, simple syrup, and coffee liqueur, XXI Martinis distills it into one effortless pour—rich, velvety, and perfectly balanced. It’s why bars themselves are stocking it, with the espresso variant outselling expectations in over 4,000 on-premise spots. For busy bartenders, it’s a lifesaver; for drinkers, it’s a revelation.
The brand’s reach extends off-premise too, landing on shelves at giants like Total Wine & More, Giant Eagle, Meijer’s, and Lee’s Liquors, with Kroger stores (Food4Less, Smith’s, Fry’s, Ralph’s) joining in early 2025. Online, XXI Martinis ships to 47 states, making it as easy to order a bottle as it is to enjoy one. It’s a level of accessibility that’s rare for a premium spirit, yet it never compromises the luxury feel. From a rooftop party to a quiet night in, XXI Martinis delivers the perfect pour every time—proof that convenience can coexist with craft.
Beyond the Bottle: A Lifestyle in Every Sip
XXI Martinis isn’t content to just be a drink—it’s a vibe, a lifestyle, a call to celebrate the moment. The branding screams fun: “Which flavor will you sip next?” it teases, inviting you to explore, experiment, and enjoy. The website paints a picture of groups laughing, partying, and clinking glasses—a social lubricant for those who live life loud. And with merchandise like the XXI Martinis cocktail shaker, t-shirt, and hoodie, the brand extends its reach beyond the bar. The shaker, sleek and functional, elevates your pour to mixology status; the apparel, in comfort colors and cozy fabrics, marks you as the life of the party.
This playful spirit shines through in the brand’s evolution. The 2024 Chocolate Peppermint launch wasn’t just a flavor drop—it was a holiday game-changer, turning hostess gifts into conversation starters and gatherings into instant festivities. The mini bottles amplify that energy, perfect for popping into a suitcase or passing around at a tailgate. It’s a brand that understands its audience: busy, bold, and thirsty for more than just a drink—they want an experience. And XXI Martinis delivers, bottle after bottle.
Shaking Up the Future: Where XXI Martinis Is Headed
As XXI Martinis approaches its third anniversary, the trajectory is clear: this isn’t a fleeting trend—it’s a fixture in the cocktail renaissance. With global ambitions and a growing footprint—doubling markets since last year—the brand is poised to take on the world. The espresso martini’s rise to the #2 spot behind margaritas only fuels its momentum, and XXI Martinis is riding that wave with unmatched finesse. Early 2025 will see it hit Kroger shelves, bringing its flavors to even more homes, while online sales keep the buzz alive nationwide.
What’s next? Seasonal flavors like Chocolate Peppermint hint at a future of limited-edition drops, while the mini bottles open doors to sampler packs or cocktail kits. Could we see collaborations with other Vegas legends or expansions into new spirits? Whatever the path, XXI Martinis will keep shaking things up, staying true to its core: legendary recipes, instant enjoyment, and a pour that’s always perfect. It’s a brand that’s not just keeping pace with the cocktail scene—it’s rewriting the script, one shake at a time.
A Toast to the Good Life with XXI Martinis
In a world where time is precious and quality is king, XXI Martinis offers a rare gift: luxury you don’t have to work for. It’s the martini you didn’t know you needed—until that first sip hits, and suddenly, the night feels alive. Whether you’re savoring the Espresso Martini’s buzz, the Chocolate’s decadence, or the Peach’s sunny charm, you’re tasting more than vodka—you’re tasting a legacy, bottled for the here and now. So ask for XXI Martinis at your favorite bar, snag it at your local liquor store, or order it online at www.xximartinis.com. Because with XXI Martinis, every pour is a party, and every flavor is a reason to raise a glass.